Champagne sales record year
Brussels 11.12.2021 The outlook for the key Christmas and New Year festive season, however, is clouded by uncertainty over the recently detected Omicron variant of the coronavirus, but Champagne sales are expected to mark a record year as shops and restaurants replenish stocks after months of virus-related restrictions and as retail demand surges, an industry body said Friday, December 10.
Jean-Marie Barillere, co-president of the CIVC Champagne industry association and president of the Champagne brand group UMP, told AFP that the sector was headed for sales of 315 million bottles this year, representing turnover of 5.5 billion euros ($6.2 billion).
If confirmed, that would beat the current annual sales record of 5 billion euros, reached in 2019, before Covid struck.
The sales increase comes after severe spring frosts followed by summer rains wreaked havoc on French vineyards, some of which are forecast to report harvest losses of as much as a third for the year.
But Champagne must be aged more than a year and producers traditionally keep millions of bottles stored in their cellars to ensure steady supplies from one year to the next.
Strong exports, especially to English-speaking countries, were a big factor for the bumper year, Barillere said.
“The pandemic has created new consumer habits,” he said. “Everything related to entertaining at home is in high demand, including champagne.”
However the prospects for traditional events and restaurant dining over Christmas and New Year’s depends on Covid developments, and whether the Omicron strand prompts new travel restrictions, curfews or lockdowns.